- 1 Video
- 0.5 hrs
Optimize results and ROI while enjoying a more enjoyable experience when exhibiting at trade shows by following this straightforward approach. Ultimately, success at a trade show is a result of having both a marketing and a sales plan. If we're not careful, it's easy to put all of our focus on marketing and the desired results; but ultimately, it will be your sales plan and its successful execution that make the difference.
Ideal for sales professionals at all levels, this session will provide planning perspectives and goal setting suggestions, and will help you structure a sales plan based upon those goals, which will include:
- Situation analysis
- Activity & results goals
- Communication plan
- Execution plan
- Follow-up guidlines
Paul Donehue has made a life's study out of working with and motivating people. His background in sales and sales management has spanned three decades, during which he's held the positions of Retail Sales Associate & Store Manager, Field Sales Representative, Sales Manager, and VP of Sales.
As President of Paul Charles & Associates, Paul consults with business owners and senior level managers to help establish and implement the most effective sales, sales management, marketing and business communication strategies. He regularly conducts training and coaching programs, has published countless articles and white papers, and has spoken at many corporate and association events.
President, Paul Charles & Associates