- 1 Video
- 0.3 hrs
You can improve the outcomes and ROI associated with exhibiting at a trade show and have more fun in the process by executing this straightforward approach.
Success will require a marketing strategy and a sales plan. If we're not careful, it's easy to put all of our focus on marketing and the desired results; but ultimately, your sales plan and its effective execution can make all the difference.
Ideal for business professionals of all types, this session will focus on helping you set the right mindset and the right goals, and to create the best trade show sales plan, which will include:
- Innovative planning guidelines
- Goal setting
- Communication strategy
- Execution plan
- Follow-up guidelines
Paul Donehue has made a life's study out of working with and motivating people. His background in sales and sales management has spanned three decades, during which he's held the positions of Retail Sales Associate & Store Manager, Field Sales Representative, Sales Manager, and VP of Sales.
As President of Paul Charles & Associates, Paul consults with business owners and senior level managers to help establish and implement the most effective sales, sales management, marketing and business communication strategies. He regularly conducts training and coaching programs, has published countless articles and white papers, and has spoken at many corporate and association events.
Paul Donehue - firstname.lastname@example.org
President, Paul Charles & Associates